Web TV allows the view of digital TV contents via Internet, without any specific support other than a common media player like Windows Media Player, Quicktime, Real Player and so on. Web TV protocol is HTTP, and is steadily growing: it has exceeded P2P (Peer to Peer) protocol, according to a research conducted by Ellacoya, indeed HTTP protocol represents 46% of the global Internet traffic and it is still growing, at second place there is P2P with 37% of global traffic. Inside this HTTP quota, 36% is represented by Steaming Video (Web TV live and on demand) while only 5% is Streaming Audio (Web Radio). Web TV can be of different kinds:
- TV broadcasters that broadcast streaming contents, on air in high frequency or satellite (Simulcasting)
- pure Web TV publishers
- paper publishers (newspapers and magazines)
- Telco operators (Tiscali TV, Alice, Libero TV, Fastweb)
- Corporate TV
- amateur or semi-professional Web TV
- Public Authority Web TV
"Web TV" means both Web TV Live and Web TV On Demand. In Web TV Live, an organized program is broadcasted in a non-stop stream. In this way, the audience can decide what to see and when, simply "tuning" on Web TV at the time of the programmes, as it happens with traditional TV. In Web TV On Demand, programs are on request; in this way, the audience can choose from a catalogue of videos; once chosen, the program begins and stops any time the viewer wants.
In a future not very far, it is easy to think that Web TV On Demand will be more and more popular, because it will allow to the viewers to decide what to see and when; moreover, with the multi-accessibility of the contents, it will be possible to decide where to see a programme: on PC, on TV or on mobile phone.
SUPERStreaming is a highly professional solution for all the publishers that want to broadcast at an international level on the Web, with a small investment that can equal and exceed satellite coverage.
By Giammaria Brunetti
Sales - Marketing - Communications Manager